Gadget Night with Fred Davis Print E-mail
Written by Lisa Padilla   

Communicate is proudly taking part in two events this December. "Gadget Night with Fred Davis" is being held December 2nd and again on December 9th, 2009. More information below about times and signing up.

Fred Davis at SofTECH.org
Fred Davis at the SofTECH.org

"Once again, we are happy to have award winning tech journalist Fred Davis presenting "Gadget Night".  Fred is a fabulous speaker, and well known journalist and entrepreneur.  He will show us some of the latest tech gadgets, and will add his into the significant trends in consumer and business technology."  — Mark Ginnebaugh, President, SofTECH

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Fred Davis and Robert Scoble Print E-mail
Written by Lisa Padilla   

Communicate.io co-founder of Grabbit.net and previous author of a dozen books on computers chatting with Scoble about the SXSW Conference, yesterday spent time roaming the halls and caught up with Steve Garfield, one of the very first video bloggers, Zadi Diaz and Steve Woolf of the popular video blog EPIC FU, blogger Robert Scoble, Fred Davis, part of the "brain trust" that founded and launched Wired Magazine, and Stanford professor Lawrence Lessig. (Jacob Soboroff, Field Vlogger). Robert Scoble recently became an advisor to Grabbit.net, a social shopping software project our team has been wrking on in 2009.

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Case study: Blogtalkradio Print E-mail
Written by Lisa Padilla   

When I met Alan Levy and Bob Charish in San Francisco at one of the only kosher restaurants in town for lunch (why is that?!), they had an energetic buzz about them awake and aware they could capture their market. Blogtalkradio launched a few months earlier and were ahead of two strongest competitors in terms of search popularity, their site was lacking a few basic taxonomy and organizational adjustments, a few brain storming sessions and someone to nurse along those terms the community itself was building on its own. 

Blogtalkradio just redesigned their site and it's looking and performing beautifully.

 
Lisa Padilla on Buzzlogic's Vino Diaries Print E-mail
Written by Lisa Padilla   

Communicate.io co-founder and CEO, Lisa Padilla, spoke with Valerie Combs at Buzzlogic about the transition of traditional advertising to social media.

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Recession Marketing Print E-mail
Written by Lisa Padilla   

Yes Virginia, there is a recession. But it may not be as deep or long as expected. And even during recessions, consumersRecession marketing and business still continue to spend, the economy still functions, and customers still need to be found, communicated with, and sold to.  

Grassroots online and affiliate marketing offer cost-effective penetration into areas difficult to reach during uncertain economic times. Sometimes these are the most efficient and effective ways to communicate.

In fact, because online spending is more efficient and targeting, and because it’s results are more often measurable than other advertising vehicles such as TV or print, many research firms and analysts are still expecting to see growth in online advertising despite the economic downturn.

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